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March 2010 - Pranav Bhasin's Product Lens

ibibo, the anti-thesis of social media marketing

They have been all over TV for the last 2 months, but if you missed them for some reason, watch them here before you read on: ibibo ad #1, ibibo ad #2 Notice something strange – its an internet company, that too a social network using a mass media platform to advertise, huh. I wonder who is running their marketing, but whatever they are doing goes completely counter to the concept ( of social networking ) that they are selling. So whats wrong here –…

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VC Circle Bengaluru Investment Forum

This week, I was invited by¬†VC Circle to be a part of the panel discussion on “Bengaluru’s Ver 2.0 Technology Story” in the VC Circle¬†BengaluruInvestment Forum. The discussion was themed around how the technology story of companies in Bangalore is in a next generation transition and was ably chaired by Jessie Paul. Other eminent members in the panel were Sanjay Nayak of Tejas Networks, Sean Blagsvedt of Babajob, Manohar Atreya of o3 Capital and Sunil Maheshwari of Mango Technologies. The discussion started with Jessie doing…

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