Before you build your product, identify a problem that it solves!

The first principle behind building a successful product is to identify a need, or a problem and provide a solution that alleviates it. The larger the number of people for which the problem exists, the larger your potential market size is and higher are the chances of your product being successful. Now, I’m not writing this post to tell you that – I’m sure you already know it and practice it to the hilt. I’m writing this post because yesterday, I had a pamphlet dropped…

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How not to name your company!

A few days ago, I was walking around in Gurgaon when I noticed the poster above. Take a closer look – do you see anything peculiar about it? Notice the bright red patch below the name of the hypermarket, telling you how to pronounce the name? Well, that is what the choice of a bad name can do to you! As I was thinking about it, here are some thoughts that came to my mind about how not to name your company: If it’s not…

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My encounter with the real Indian consumer!

It happened yesterday, and totally changed my view of the Indian consumer! I was visiting a renowned hospital in Delhi and patiently waiting in the queue for my turn, to get a new prescription for my glasses. As I looked around me, I saw this man, in an animated discussion with another man and a woman. He must have been in his mid 30s, was very smartly dressed in a Louis Philippe shirt, Blackberry trousers and shoes to match. Looking at him, I thought in…

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