All posts by Pranav Bhasin

I am Pranav Bhasin, a technologist by education, photographer by passion, cyclist and runner by desire, entrepreneur by choice and currently Vice President of Mobile, Innovation and Content at MakeMyTrip. Prior to MakeMyTrip, I have been a part of the initial team that started Trilogy’s operations in India in 2000 and thereafter co-founded a photo-timeline startup called Lifeblob, that was acquired by Printo in 2010.

Did You Know Microsoft Is The Number One Smartphone Devices Maker?

Don’t blink your eyes in disbelief – you read it absolutely right! Microsoft is really the number one smartphone device maker in the world. And if that is not surprising enough, the real reason for its leadership position is Android, not the Windows Mobile operating system. And if you are still in your senses and reading this, let me also tell you that Microsoft will make more than $3.6 Billion from Android in 2013. Holy cow! What’s happening here? To understand the details, we will…

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Apple Adds A Dash Of Color With The Launch Of iPhone 5C

If you’ve always wished to own an iPhone, but could not because of the steep price, your wish has just been granted. Apple has just announced iPhone 5C, the first ever iPhone to be priced at less than USD 100. How is iPhone 5C different from iPhone 5? For starters, this is the first time I have seen Apple move away from monotones, both on the site and the colors in which the device is available. The iPhone 5C is available in Pink, Yellow, Blue…

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My Message For Bloggers Participating In BlogAdda Blog Awards

BlogAdda has launched the first ever blogger awards with the aim to find the best blogs in India, recognize and honor them. And if you haven’t heard of BlogAdda Blog Awards yet, that does qualify you as a Social Dozer.

I am honored and excited to be a part of the jury panel for these awards that also includes stalwarts like Shobhaa De, Dilip Cherian, Simi Garewal, Krishna Prasad, Ashwin SanghiMukul Deva,  Gayatri Iyer, Vasundhara Das, Arjun Ravi, Malishka, Jessie Paul, Karl Gomes, Shradha Sharma, Paroma Roy Chowdhury, Eklavya Bhattacharya and Chef Saby.

I look forward to reading some fabulous blogs and enhancing my knowledge in various domains as the nominations pour in. Here is a short message that I have for all my blogger friends out there:

Happy blogging and may the best blog win!

My Analysis Of The Microsoft Nokia Deal

Microsoft Nokia deal is the hottest news in the mobile industry these days, so I decided to do my own analysis of the same. Well Planned Deal Or An Act Of Desperation? Microsoft entered into a strategic partnership with Nokia in Feb 2011 to make Windows the standard platform for Nokia smartphones. It’s been 2.5 years since then and I think this partnership gave Microsoft sufficient time to evaluate its strategy on the mobile front. So while it seems unlikely that it is an act…

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Are mobile messaging apps the new social network?

This afternoon, I was discussing the rumors of Whatsapp being acquired by Google ( now debunked ) for 1 Billion Dollars, when a strange thought crept into my mind: Are mobile messaging apps the new social network? Could they eventually lead to the demise of facebook? Is that why Google and Facebook are both desperately trying to acquire them? It might sound like a completely absurd thought, given how big and mighty Facebook is today. However, do not discount the pace of change in the online…

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How long will apps continue to rule the mobile world?

There is a general rule of the technology world that I swear by: “Any open standard will sooner or later replace a closed standard”. The best example of this phenomenon, in the past couple of years, is demonstrated by the manner in which browser based applications have replaced almost all commonly used installed applications ( with a few notable exceptions, where there are obvious advantage to an installed application, like increased productivity in case of office apps, better use of hardware in case of intensive…

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Google takes the cake for best pranks on the April Fool’s day

Google seems to have mastered the art of creating a buzz with its crazy April Fool’s Day jokes. Instead of just one, I was pleasantly surprised to find four jokes on 4 different product lines.

Just so that you don’t need to go out to search for them, I’ve compiled all of them below, in descending order of disbelief:

Introducing Google Blue: This one takes the cake for being most hilarious of them all.

Introducing Google Nose: Now search through your nose.

Explore Treasure Mode With Google Maps

YouTube Is Shutting Down

Which one did you like the most? If you know of pranks played by other companies, do share them in the comments.

The curious case of customer feedback

Mr. Iyengar is a second generation businessman and runs a South Indian restaurant in the heart of Chennai. He inherited the restaurant from his father and aspires to turn it into a chain that has presence across all parts of Chennai. Having seen his father run the business, he understands the importance of happy customers and building customers for life. To religiously follow this mantra, and understand what attributes of service are important to consumers, he recently instituted a 10-point customer survey that is presented…

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