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Pranav Bhasin - 4/4 - Pranav Bhasin's Product Lens

All posts by Pranav Bhasin

I am Pranav Bhasin, a technologist by education, photographer by passion, cyclist and runner by desire, entrepreneur by choice and currently Vice President of Mobile, Innovation and Content at MakeMyTrip. Prior to MakeMyTrip, I have been a part of the initial team that started Trilogy’s operations in India in 2000 and thereafter co-founded a photo-timeline startup called Lifeblob, that was acquired by Printo in 2010.

Social Media Club Bangalore Double Bill

Its been some time since I reported an event on my blog, so I thought why not start with this weekend’s Social Media Club Bangalore meetup. The Social Media Club Bangalore was started around 2 weeks back when Vijay ( @amnigos ), Hrish ( @dhempe ), Freeman ( @freemanindia ), myself ( @amnigos ) and a few others met up at Jaaga and shared our coordinates and learnt more about each other. This week, Gaurav Mishra ( @gauravonomics ) was in town, so SMC Bangalore…

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5 ways social media can help Indian companies go global

Since Thomas Friedman wrote “The World is Flat”, going global has an added charm to it. And while there are plenty of opportunities at home, Indian companies are increasingly looking to acquire a global footprint and establish their leadership in other countries too. But isn’t going global really expensive? How do I know whether there is a market for my product outside? How do I find the right kind of partners to talk to? I don’t even know their language, how do I setup my…

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Can you market a rolex?

One thing I have always marveled at is the ability of watch companies to market their products. Imagine the odds in front of them: 1) The product was invented in 1800s and has reached a stage beyond innovation ( except for the ones in James Bond movies ) – can’t sell watches based on differentiators anymore. 2) Everyone already owns at least one watch – market is already saturated. 3)  New breed of devices and cellphones make it redundant – who needs a watch when…

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Why social beats search?

The title is a copy of a recent post by Fred Wilson, but the post is not :). The part that caught my attention in the post was the statement “it’s a lot harder to spam yourself into a social graph”. My personal view is that first of all, it is somewhat unfair to compare search with social since they solve vastly different problems. To me “Search equals Intent” whereas “Social equals Discovery“. When you really want to find something, the first thing you do…

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A low down on google swirl

When google announced a preview of google image swirl I was compelled to check it out. After all lifeblob is also in the business of photo discovery and it is always good to know what other companies are doing in this area. The preview is neatly built in flash and presents a very interesting visualization. This reminds me of a similiar visualization they did earlier for a “wonder wheel” view of navigating through search results. The part that I did not like though was that…

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Forum Nokia Developer Conference 2009

This is the time for technology events in Bangalore. The latest one that I heard of is the Forum Nokia Developer Conference 2009 that is happening on Dec 7, in Bangalore at Hotel Taj Residency. This year’s event promises to be very special with live demos, real-life mobile application stars who ‘wowed’ the world with their mobile applications to win fame and fortune, and much more. Also, explore how Nokia’s new Ovi Store ensures developers have easy access to publish applications and content to millions…

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He is a great Guy

Guy Kawasaki is in Bangalore and yesterday I had the opportunity to meet him in the tweetup at Nasscom Product Conclave.  He is a very friendly person and went into great detail on the strategy he uses to market AllTop over twitter. Now, I have great respect for him as a person and as a thought leader, but there are some things that I did not like about his talk. But before that, here are the things that I liked: a) Insight on into how…

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Business cards and networking

Most startups underestimate the power of business cards as a marketing tool. The death of the traditional business card is the writing on the wall. With linkedin, twitter and other social media tools making networking so painless, who needs a business card anymore. Plus we all have phones with a few GB of memory that carry our contacts and music all in one device. Die business cards, die and save us some trees – that is how I thought till a few days back. This…

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Thinking about usability

Yesterday, I was discussing a simple feature with Vishwas when the discussion veered towards the very subjective domain of usability. After spending almost an hour in the discussion, I thought to myself if there is a way to think about usability when implementing a feature. Let me put things in perspective here. The feature being discussed was “The ability to allow a user to select a facebook photo or upload a photo in our facebook lifeblob application ?” Vishwas already had a gallery like view…

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How important is your lifestream?

I recently came across Tac Anderson’s post “What the heck is a lifestream?” and found it very interesting that a simple question like this can spark a very interesting discussion. With the way things are going, I wouldn’t be surprised if pretty soon, people who do not have a lifestream are considered social outcasts. The question that comes to my mind is – How important is a lifestream to you? Please take the poll below to share your view on this topic: [poll id=”1″]

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