Cycling and entrepreneurship

I am a cyclist and an entrepreneur. It was 6 months back, on this very day that I started cycling and its been slightly over 3 years that I ventured into the world of entrepreneurship.

And every time I mount on the saddle and gently push the paddles, somehow I can’t ignore the unmistakable similarity between cycling and entrepreneurship. This thought has occurred to me so many times that I finally decided to sit down and write about it.

Pranav CyclingSo what is the similarity, you may ask? And I’ll say there is not one, but several of them. Lets start by listing them down here:

1 ) Its a state of mind

You can’t teach people to become entrepreneurs. Similarly, you can’t ask people to start cycling. Yes, you may get influenced by others and you may get inspired by hearing stories of others, but both of these activities require you to overcome a lot of inertia before you dive in.

One fine day, you hear an inner voice calling and you leave everything else and get started. And yes, cyclists and entrepreneurs are eternal optimists and you need all the positive energy you can amass just to get started.

2 ) The going is tough, especially when you start

The first few days are really hard. When you move out of the comfort of your AC car and mount on a cycle for the first time, the reality and magnitude of your decision dawns upon you. Its seems like you are a rebel and everyone around has their eyes on you. For the first few kilometers of your ride, you enjoy the breeze and the freedom, but soon you start getting tired and you are wondering if you made the right decision.

With entrepreneurship, its more so because the day you leave your fat pay-check, you know you have to figure out a way to survive.

3 ) Follow the uncharted territory, sometimes the forbidden path

One thing about cycling that you do not get to know until you start, is the joy of discovering new trails and taking roads that others do not ( or can not by virtue of their huge vehicles ) take. This is very akin to a startup where you can quickly go and experiment in areas where big companies would take months to venture. This joy, that you get out of exploring the uncharted territory is the hallmark of entrepreneurship and cycling.

And sometimes, you do get adventurous and try out something crazy that you would dare not think of in a big organization. That ability to take the forbidden path is what forms the basis of innovation.

4 ) The resources are scarce

You can’t carry a ton of stuff on a cycle. Every time I go on a long trip, I have to make a hard call on what is absolutely essential to carry and what is not. And once you get on the road, you are the guy who owns it, the guy who runs it and the guy who fixes the puncture. Similarly, in a startup, you are everything from the owner, the marketing guy and the janitor.

5 ) There climb is steep, with several hurdles on the way

One thing you notice the moment you get on a cycle is that the roads that earlier seemed flat now seem to have a gradient. Infact, you wonder if there is any road in this city that has been built straight. Every time there is a uphill climb, your progress slows down and then, as if magically, you get a stretch that goes downhill and you rejoice.

Similarly, as an entrepreneur, most of the things that you try to do seem very hard. The harder you try, the harder they seem to get over. But sometimes, luck is in your favor and you may land a deal that you weren’t even thinking about.

6 ) Its not about how fast you can go, but how long you can last

This beats my common sense, but until I started riding a cycle, I did not ever think that the primary purpose of gears could be to help you save energy, rather than go fast. When you are out for a long ride, your goal is not to get there fast, but to finish the ride. And if you push too hard in the beginning, you lose your energy and risk cramping up before your ride is finished. So your goal is to save as much energy as you can and last as long as possible.

As a startup, the counterpart of energy is the cash you have in the bank. You need to be very miserly in spending the cash because that is your biggest asset. If you burn your cash too fast, your startup may not live long enough to complete the journey you set it for.

7 ) Discipline is paramount to success

One thing that I hear from good cyclists is the importance of cadence in cycling. For the uninitiated, cadence is the number of cycles your feet make every minute as you cycle and once you have a discipline built around it, your body gets accustomed to riding a long way at that cadence without getting tired. Ideally, you should maintain the same cadence throughout the route, but its often very tempting to let the cycle coast on downhills thereby losing the discipline of the cadence.

Similarly in a startup, you are the boss and you do not have a boss who is sitting on your head and setting goals for you. It is extremely important to have a disciplined way of approaching those goals otherwise procrastination sets in and before you realize, you are way behind where you wanted to be.

8 ) You have to be prepared for the worst

When you get on a cycle for a long ride, you need to prepare for the worst. What if you run out of water? What if there is a puncture? What if you meet with an accident? There are several things that could go wrong and you need adequate preparation to address all of these. However, even with all the preparation, things do go wrong all the time, leaving you stranded on the side of the road with no help in sight. You just have to be prepared to deal with situations like this and drag yourself to a place where you can find some help.

In a startup too, things seldom go as planned. As you get into the business, you learn more about the market and your B-Plan literally changes every 6 months ( if not every quarter ). You just need to keep an open mind, take things as they come, take your best decision with the available information at that point in time and move on.

9 ) You ride with your team

When you think of a long trip, the first thought that comes to mind is the fellows you will be riding with. You do make short rides in the city alone, but it is hard to contemplate a full day ride without other people around you. Going out together as a team not only inspires you to do better, it also provides the necessary support system when something goes wrong.

Similarly in a startup, it is very important to have a good team that is with you in good and bad times. The true test of a team is when the chips are down, everything seems to be going against the startup and the team sticks together and sees it through.

10 ) When you finish your ride, its very satisfying

It doesn’t matter how hard it is, but when you finish a long ride, you have accomplished something and you are a very satisfied person. All the hard work, all the effort that went into it was properly channeled towards achieving a goal and finally you achieved it. You had to go through numerous hurdles, at several points you were tempted to turn back, but your will power made you go on and on to achieve it.

Its a tremendous feeling and its the same feeling you get when you have seen your startup through the hard times and turned it into a revenue generating business. The story doesn’t end there, there are new goals to meet, new mountains to cross, but the feeling of having met a milestone that previously looked momentous is certainly exhilarating and extremely satisfying.

That was my experience, what about yours?

I hope that this post inspires more entrepreneurs to start cycling and more cyclists to become entrepreneurs :) . If you have had similar experiences about cycling or entrepreneurship or both, please do share them in the comments for the benefit of everyone.

Middle east, the new outsourcing destination?

Last week, I was at the NASSCOM BPO summit and I couldn’t help but notice that quite a few of the sponsors were government agencies or information technology representatives of other countries:

a) Royal Government of Bhutan
b) UK Trade and Investment
c) Information and Technology Association of Jordan
d) Scottish Development International
e) IT Enabled Services Secretariat Ghana

Of these, the one that caught my eye was Jordan, primarily because this was the first time I was seeing a middle east country projecting itself as an outsourcing destination. Apparently, the Middle East and North Africa ( MENA ) region has been slower than others in capitalizing on the growing wave of outsourcing, but is fast catching up now.

Rejo Sam, whose company Global Equations is helping Jordan build business relations in India mentions that outsourcing business in Jordan is expected to reach about $250 million in the next 3 years under a new programme “Turn to Jordan… your Smart Shore Destination”, a joint public-private sector venture that seeks to attract investments to the sector in the Kingdom and promote privileges and factors that encourage opening business in the outsourcing sector in the Kingdom.

Later in the evening, I happened to meet Kofi Worlanyo from Ghana, and as I joked about having an equivalent of NASSCOM in Ghana, I was really in for a surprise when he handed me his card. His card said:

Kofi Worlanyo
CEO
GASSCOM ( Ghana Association of Software and IT Service Companies )

What more can I say after that, but it does look like the MENA countries are now beginning to position themselves very strongly as an outsourcing destination and the existing players in the market will have no other option but to move up the value chain and find newer niches for themselves.

And the world continues to get flatter, with each passing day!

Met with Chetan Bhagat at NASSCOM BPO Conference

A picture is worth a thousand words and this one says it all :)

Chetan Bhagat was a valedictory speaker at the NASSCOM BPO Summit and we had the opportunity to have a few words with him after he finished his insightful and inspirational talk.

And in case you did not notice, what he is holding in his hand is the live photo gift that we created for him during the summit. We hope he likes it and it finds a permanent spot on his table, among all his other trophies.

Facebook STOP copying from Startups

Two days ago, Mashable reported that facebook is testing out a new feature called “Related Photos”. Read their coverage here: http://mashable.com/2010/05/28/facebook-related-photos/.

With this supposed innovation, facebook will now start showing other photos of people who are face-tagged in a photo next to it. The application feature addition is designed to drive users to explore additional photos that may be of interest based on the photo they’re currently viewing, thereby further personalizing the experience (and increasing page views).

Just to set the record straight, we have had this feature ( and a lot more ) at http://www.lifeblob.com for over a year now and facebook has blatantly copied it. Every time you upload a photo on lifeblob, a recommendation engine not only looks at the face tags, but also the other information associated wtih your photo to show you photos that are closely related around it.So when you upload your graduation day photos, we discover other photos of your graduation day and show it next to your photo. What facebook has done is picked up this idea and launched a simple version of it that only uses face tags. Bravo!!

To see the similarity of the features, look at the screenshots posted side by side below, the first one from lifeblob and the second one from facebook.

Lifeblob Related PhotosFacebook Related Photos

Notice the similarity? First facebook copied from friend feed, then they copied from twitter and now they have not even spared copying ideas from startups like lifeblob. With the changes in patenting law, it is hard for companies like ours to get pure software patents anymore. And even if we did have a patent on this, a startup like ours would still not have the wherewithal to drag facebook to the court of law for infringing on our intellectual property.

But what we can do is to publicly expose the dirty game that facebook is playing and how they are blatantly copying innovative features from startups. For this purpose, I have setup a facebook page ( to beat the lion in its den ) where I would encourage everyone to come and express their opinion and also share similar incidents that may have happened with them in the past.

Please spread the word and like this page ( http://www.facebook.com/pages/Facebook-STOP-copying-from-Indian-Startups/128733897152335 ) to express your solidarity and stop facebook from blatantly copying from startups.

Facebook click fraud?

Last week, we launched a couple of new features related to photo discovery on lifeblob and I decided to run a campaign on facebook to drive some traffic and see how people are responding to the new stuff.

Today, I looked at the reports and I was shocked to see the rampant click-fraud going on in facebook. And based on what I hear from others who have run similar campaigns, facebook seems to be least bothered about putting any checks on it.

Here is a report from the facebook dashboard for the campaign between 6th Nov to 14th Nov. As you can see, the total number of clicks that we got charged for are 4469.

Lifeblob Facebook Ads

However, my google analytics dashboard for the same campaign only accounts for 2372 visits from this campaign. Where did the rest of them go? And it is not an abberation on one of the days – the graph below will tell you that actual visits are consistently off by almost 50%.

Lifeblob Google Analytics

Have you noticed similar abberations in facebook ads? Leave a note in the comments and lets come together and get facebook to do something about this.

Also, pass this link around so that if any of your friends are running campaigns on facebook, they also become aware that facebook is charging them double for what they offer.