Category Archives: marketing

Google takes the cake for best pranks on the April Fool’s day

Google seems to have mastered the art of creating a buzz with its crazy April Fool’s Day jokes. Instead of just one, I was pleasantly surprised to find four jokes on 4 different product lines.

Just so that you don’t need to go out to search for them, I’ve compiled all of them below, in descending order of disbelief:

Introducing Google Blue: This one takes the cake for being most hilarious of them all.

Introducing Google Nose: Now search through your nose.

Explore Treasure Mode With Google Maps

YouTube Is Shutting Down

Which one did you like the most? If you know of pranks played by other companies, do share them in the comments.

Before you build your product, identify a problem that it solves!

The first principle behind building a successful product is to identify a need, or a problem and provide a solution that alleviates it. The larger the number of people for which the problem exists, the larger your potential market size is and higher are the chances of your product being successful. Now, I’m not writing this post to tell you that – I’m sure you already know it and practice it to the hilt. I’m writing this post because yesterday, I had a pamphlet dropped…

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How not to name your company!

A few days ago, I was walking around in Gurgaon when I noticed the poster above. Take a closer look – do you see anything peculiar about it? Notice the bright red patch below the name of the hypermarket, telling you how to pronounce the name? Well, that is what the choice of a bad name can do to you! As I was thinking about it, here are some thoughts that came to my mind about how not to name your company: If it’s not…

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ibibo, the anti-thesis of social media marketing

They have been all over TV for the last 2 months, but if you missed them for some reason, watch them here before you read on: ibibo ad #1, ibibo ad #2 Notice something strange – its an internet company, that too a social network using a mass media platform to advertise, huh. I wonder who is running their marketing, but whatever they are doing goes completely counter to the concept ( of social networking ) that they are selling. So whats wrong here –…

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Can you market a rolex?

One thing I have always marveled at is the ability of watch companies to market their products. Imagine the odds in front of them: 1) The product was invented in 1800s and has reached a stage beyond innovation ( except for the ones in James Bond movies ) – can’t sell watches based on differentiators anymore. 2) Everyone already owns at least one watch – market is already saturated. 3)  New breed of devices and cellphones make it redundant – who needs a watch when…

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Facebook click fraud?

Last week, we launched a couple of new features related to photo discovery on lifeblob and I decided to run a campaign on facebook to drive some traffic and see how people are responding to the new stuff. Today, I looked at the reports and I was shocked to see the rampant click-fraud going on in facebook. And based on what I hear from others who have run similar campaigns, facebook seems to be least bothered about putting any checks on it. Here is a…

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Business cards and networking

Most startups underestimate the power of business cards as a marketing tool. The death of the traditional business card is the writing on the wall. With linkedin, twitter and other social media tools making networking so painless, who needs a business card anymore. Plus we all have phones with a few GB of memory that carry our contacts and music all in one device. Die business cards, die and save us some trees – that is how I thought till a few days back. This…

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