Category Archives: product management

Are mobile messaging apps the new social network?

This afternoon, I was discussing the rumors of Whatsapp being acquired by Google ( now debunked ) for 1 Billion Dollars, when a strange thought crept into my mind: Are mobile messaging apps the new social network? Could they eventually lead to the demise of facebook? Is that why Google and Facebook are both desperately trying to acquire them? It might sound like a completely absurd thought, given how big and mighty Facebook is today. However, do not discount the pace of change in the online…

Read MOre »

The curious case of customer feedback

Mr. Iyengar is a second generation businessman and runs a South Indian restaurant in the heart of Chennai. He inherited the restaurant from his father and aspires to turn it into a chain that has presence across all parts of Chennai. Having seen his father run the business, he understands the importance of happy customers and building customers for life. To religiously follow this mantra, and understand what attributes of service are important to consumers, he recently instituted a 10-point customer survey that is presented…

Read MOre »

Before you build your product, identify a problem that it solves!

The first principle behind building a successful product is to identify a need, or a problem and provide a solution that alleviates it. The larger the number of people for which the problem exists, the larger your potential market size is and higher are the chances of your product being successful. Now, I’m not writing this post to tell you that – I’m sure you already know it and practice it to the hilt. I’m writing this post because yesterday, I had a pamphlet dropped…

Read MOre »

My encounter with the real Indian consumer!

It happened yesterday, and totally changed my view of the Indian consumer! I was visiting a renowned hospital in Delhi and patiently waiting in the queue for my turn, to get a new prescription for my glasses. As I looked around me, I saw this man, in an animated discussion with another man and a woman. He must have been in his mid 30s, was very smartly dressed in a Louis Philippe shirt, Blackberry trousers and shoes to match. Looking at him, I thought in…

Read MOre »

Three things I learnt about product management from our local shopkeeper

Today morning, I went down to the general store in our apartment and I overheard the following conversation between the shopkeeper and his supplier. I caught this discussion in the middle… Supplier: … abhi tak tumne kuch lagaya kyun nahin? ( Why haven’t you started displaying anything yet? ) Shopkeeper: Mera maal 15 tareek ke baad aayega, tab lagaunga. ( My consignment will come after 15th, then I will display. ) Supplier:  Bhai Rakhi 2 tareek ko hai, log chitthi mein behjte hain, abhi se nahin lagaoge…

Read MOre »

Know your customers!

While building a product, dealing with release pressures, it often happens that you lose sight of who your customer is. And while you may not realize, losing sight of your customer often causes the value of your product to diminish significantly and sometimes leading to catastrophic results. While building a product, I use a series of simple steps so as not to lose sight of the customer: Customer Profiles: Never start a product without defining your customer profiles. A good user profile creates a mental image…

Read MOre »

When you are building a product, belief and perseverance pays

Steve Jobs has always been my idol in building great products. Lately, I have been reading a lot about his past and what I am going to share in this post are some startling patterns that became evident in the process. There are some great lessons to be learnt here. Lets rewind back to 1980s when Apple was selling the Macintosh – it was a complete stack with the microprocessor, hardware, software and applications being built by Apple and sold as one big package. In…

Read MOre »

Get Adobe Flash player