Category Archives: social networking

Why social beats search?

The title is a copy of a recent post by Fred Wilson, but the post is not :). The part that caught my attention in the post was the statement “it’s a lot harder to spam yourself into a social graph”. My personal view is that first of all, it is somewhat unfair to compare search with social since they solve vastly different problems. To me “Search equals Intent” whereas “Social equals Discovery“. When you really want to find something, the first thing you do…

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