Last week, we launched a couple of new features related to photo discovery on lifeblob and I decided to run a campaign on facebook to drive some traffic and see how people are responding to the new stuff.
Today, I looked at the reports and I was shocked to see the rampant click-fraud going on in facebook. And based on what I hear from others who have run similar campaigns, facebook seems to be least bothered about putting any checks on it.
Here is a report from the facebook dashboard for the campaign between 6th Nov to 14th Nov. As you can see, the total number of clicks that we got charged for are 4469.
However, my google analytics dashboard for the same campaign only accounts for 2372 visits from this campaign. Where did the rest of them go? And it is not an abberation on one of the days – the graph below will tell you that actual visits are consistently off by almost 50%.
Have you noticed similar abberations in facebook ads? Leave a note in the comments and lets come together and get facebook to do something about this.
Also, pass this link around so that if any of your friends are running campaigns on facebook, they also become aware that facebook is charging them double for what they offer.