Tag Archives: ecommerce

Are Indian Buyers Evolved Enough To Accept A Mobile Only Marketplace?

[Contributory article for Business Standard] India is one of the fastest growing e-commerce markets globally, and a fairly unique one too. One of the key statistics that stand out is that over 75% of Indians have a mobile device, but only 15% have access to broadband. Therefore, going by the fundamentals, it was always a mobile-first market waiting to happen, and the time has come. This year, smartphones have shown smart growth to reach over 117 million users in India and are expected to grow…

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E-Commerce Breaking Barriers

[Contributory article for Digital Market Asia, New Year Edition ] The year gone by, 2014, will always be remembered as the year that marked the arrival of e-commerce in India. The year was marked with some of the boldest moves by Indian and global players, astronomical valuations of e-commerce companies, strong growth of smartphones and mobile internet and heavy discounting to drive consumers to purchase online. Let’s get to some numbers first. The Indian e-commerce market, while still at a relatively nascent stage, is already worth…

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