Tag Archives: Marketing strategy

How not to name your company!

A few days ago, I was walking around in Gurgaon when I noticed the poster above. Take a closer look – do you see anything peculiar about it? Notice the bright red patch below the name of the hypermarket, telling you how to pronounce the name? Well, that is what the choice of a bad name can do to you! As I was thinking about it, here are some thoughts that came to my mind about how not to name your company: If it’s not…

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He is a great Guy

Guy Kawasaki is in Bangalore and yesterday I had the opportunity to meet him in the tweetup at Nasscom Product Conclave.  He is a very friendly person and went into great detail on the strategy he uses to market AllTop over twitter. Now, I have great respect for him as a person and as a thought leader, but there are some things that I did not like about his talk. But before that, here are the things that I liked: a) Insight on into how…

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