Tag Archives: marketplace

Are Indian Buyers Evolved Enough To Accept A Mobile Only Marketplace?

[Contributory article for Business Standard] India is one of the fastest growing e-commerce markets globally, and a fairly unique one too. One of the key statistics that stand out is that over 75% of Indians have a mobile device, but only 15% have access to broadband. Therefore, going by the fundamentals, it was always a mobile-first market waiting to happen, and the time has come. This year, smartphones have shown smart growth to reach over 117 million users in India and are expected to grow…

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