Tag Archives: Mitsubishi

How not to name your company!

A few days ago, I was walking around in Gurgaon when I noticed the poster above. Take a closer look – do you see anything peculiar about it? Notice the bright red patch below the name of the hypermarket, telling you how to pronounce the name? Well, that is what the choice of a bad name can do to you! As I was thinking about it, here are some thoughts that came to my mind about how not to name your company: If it’s not…

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