Tag Archives: nasscom

Middle east, the new outsourcing destination?

Last week, I was at the NASSCOM BPO summit and I couldn’t help but notice that quite a few of the sponsors were government agencies or information technology representatives of other countries: a) Royal Government of Bhutan b) UK Trade and Investment c) Information and Technology Association of Jordan d) Scottish Development International e) IT Enabled Services Secretariat Ghana Of these, the one that caught my eye was Jordan, primarily because this was the first time I was seeing a middle east country projecting itself as an…

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Met with Chetan Bhagat at NASSCOM BPO Conference

A picture is worth a thousand words and this one says it all Chetan Bhagat was a valedictory speaker at the NASSCOM BPO Summit and we had the opportunity to have a few words with him after he finished his insightful and inspirational talk. And in case you did not notice, what he is holding in his hand is the live photo gift that we created for him during the summit. We hope he likes it and it finds a permanent spot on his table,…

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5 ways social media can help Indian companies go global

Since Thomas Friedman wrote “The World is Flat”, going global has an added charm to it. And while there are plenty of opportunities at home, Indian companies are increasingly looking to acquire a global footprint and establish their leadership in other countries too. But isn’t going global really expensive? How do I know whether there is a market for my product outside? How do I find the right kind of partners to talk to? I don’t even know their language, how do I setup my…

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He is a great Guy

Guy Kawasaki is in Bangalore and yesterday I had the opportunity to meet him in the tweetup at Nasscom Product Conclave.  He is a very friendly person and went into great detail on the strategy he uses to market AllTop over twitter. Now, I have great respect for him as a person and as a thought leader, but there are some things that I did not like about his talk. But before that, here are the things that I liked: a) Insight on into how…

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Business cards and networking

Most startups underestimate the power of business cards as a marketing tool. The death of the traditional business card is the writing on the wall. With linkedin, twitter and other social media tools making networking so painless, who needs a business card anymore. Plus we all have phones with a few GB of memory that carry our contacts and music all in one device. Die business cards, die and save us some trees – that is how I thought till a few days back. This…

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