Tag Archives: product management

The curious case of customer feedback

Mr. Iyengar is a second generation businessman and runs a South Indian restaurant in the heart of Chennai. He inherited the restaurant from his father and aspires to turn it into a chain that has presence across all parts of Chennai. Having seen his father run the business, he understands the importance of happy customers and building customers for life. To religiously follow this mantra, and understand what attributes of service are important to consumers, he recently instituted a 10-point customer survey that is presented…

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How not to name your company!

A few days ago, I was walking around in Gurgaon when I noticed the poster above. Take a closer look – do you see anything peculiar about it? Notice the bright red patch below the name of the hypermarket, telling you how to pronounce the name? Well, that is what the choice of a bad name can do to you! As I was thinking about it, here are some thoughts that came to my mind about how not to name your company: If it’s not…

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My encounter with the real Indian consumer!

It happened yesterday, and totally changed my view of the Indian consumer! I was visiting a renowned hospital in Delhi and patiently waiting in the queue for my turn, to get a new prescription for my glasses. As I looked around me, I saw this man, in an animated discussion with another man and a woman. He must have been in his mid 30s, was very smartly dressed in a Louis Philippe shirt, Blackberry trousers and shoes to match. Looking at him, I thought in…

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Three things I learnt about product management from our local shopkeeper

Today morning, I went down to the general store in our apartment and I overheard the following conversation between the shopkeeper and his supplier. I caught this discussion in the middle… Supplier: … abhi tak tumne kuch lagaya kyun nahin? ( Why haven’t you started displaying anything yet? ) Shopkeeper: Mera maal 15 tareek ke baad aayega, tab lagaunga. ( My consignment will come after 15th, then I will display. ) Supplier:  Bhai Rakhi 2 tareek ko hai, log chitthi mein behjte hain, abhi se nahin lagaoge…

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