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rolex Archives - Pranav Bhasin's Product Lens

Tag Archives: rolex

Can you market a rolex?

One thing I have always marveled at is the ability of watch companies to market their products. Imagine the odds in front of them: 1) The product was invented in 1800s and has reached a stage beyond innovation ( except for the ones in James Bond movies ) – can’t sell watches based on differentiators anymore. 2) Everyone already owns at least one watch – market is already saturated. 3) ┬áNew breed of devices and cellphones make it redundant – who needs a watch when…

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