Tag Archives: startup

The last mile issue

One rule that applies to almost every aspect of your life is the 80 – 20 rule. I am almost beginning to be a fan of its universal applicability. Take the issue of why most businesses fail even after doing a lot of things right – because they did not execute the final 20% of the solution ( that would take 80% of the effort ) with the same rigor. I like to call it the “Last Mile Issue”. Last month, I relocated to Gurgaon…

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Lessons on seeking consumer feedback

A few months ago, I and one of my colleagues were on a business visit to Chennai. By the end of the day, we were really exhausted and were desperately looking for a decent place to have our dinner before we caught our bus back to Bangalore. Apply Murphy’s Law on top of the situation and you have a heavy downpour to make the situation worse. Amid this downpour, with luggage in both our hands, we somehow hopped, skipped and jumped around the broken pavement to…

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Cycling and entrepreneurship

I am a cyclist and an entrepreneur. It was 6 months back, on this very day that I started cycling and its been slightly over 3 years that I ventured into the world of entrepreneurship. And every time I mount on the saddle and gently push the paddles, somehow I can’t ignore the unmistakable similarity between cycling and entrepreneurship. This thought has occurred to me so many times that I finally decided to sit down and write about it. So what is the similarity, you…

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Facebook STOP copying from Startups

Two days ago, Mashable reported that facebook is testing out a new feature called “Related Photos”. Read their coverage here: http://mashable.com/2010/05/28/facebook-related-photos/. With this supposed innovation, facebook will now start showing other photos of people who are face-tagged in a photo next to it. The application feature addition is designed to drive users to explore additional photos that may be of interest based on the photo they’re currently viewing, thereby further personalizing the experience (and increasing page views). Just to set the record straight, we have…

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5 ways social media can help Indian companies go global

Since Thomas Friedman wrote “The World is Flat”, going global has an added charm to it. And while there are plenty of opportunities at home, Indian companies are increasingly looking to acquire a global footprint and establish their leadership in other countries too. But isn’t going global really expensive? How do I know whether there is a market for my product outside? How do I find the right kind of partners to talk to? I don’t even know their language, how do I setup my…

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