Last week, I was at the NASSCOM BPO summit and I couldn’t help but notice that quite a few of the sponsors were government agencies or information technology representatives of other countries:
a) Royal Government of Bhutan
b) UK Trade and Investment
c) Information and Technology Association of Jordan
d) Scottish Development International
e) IT Enabled Services Secretariat Ghana
Of these, the one that caught my eye was Jordan, primarily because this was the first time I was seeing a middle east country projecting itself as an outsourcing destination. Apparently, the Middle East and North Africa ( MENA ) region has been slower than others in capitalizing on the growing wave of outsourcing, but is fast catching up now.
Rejo Sam, whose company Global Equations is helping Jordan build business relations in India mentions that outsourcing business in Jordan is expected to reach about $250 million in the next 3 years under a new programme “Turn to Jordan… your Smart Shore Destination”, a joint public-private sector venture that seeks to attract investments to the sector in the Kingdom and promote privileges and factors that encourage opening business in the outsourcing sector in the Kingdom.
Later in the evening, I happened to meet Kofi Worlanyo from Ghana, and as I joked about having an equivalent of NASSCOM in Ghana, I was really in for a surprise when he handed me his card. His card said:
GASSCOM ( Ghana Association of Software and IT Service Companies )
What more can I say after that, but it does look like the MENA countries are now beginning to position themselves very strongly as an outsourcing destination and the existing players in the market will have no other option but to move up the value chain and find newer niches for themselves.
And the world continues to get flatter, with each passing day!