There is a general rule of the technology world that I swear by: “Any open standard will sooner or later replace a closed standard”.
The best example of this phenomenon, in the past couple of years, is demonstrated by the manner in which browser based applications have replaced almost all commonly used installed applications ( with a few notable exceptions, where there are obvious advantage to an installed application, like increased productivity in case of office apps, better use of hardware in case of intensive games etc ).
I strongly believe that the ongoing war between the mobile plaitforms will end in the same way, with apps being a transient phase and the browser winning in the end. It’s early days, but this is my prediction, now also on the record .
A recent Flurry report however seems to suggest that we are still pretty far from something like that happening on mobile ( read the full report here ). Here is why:
1) 80% of time spent on a mobile device is spent on apps, a measly 20% on the browser
2) The pace of installation of new apps has not slowed down since last year
3) The pace of launch of new applications is growing quarter over quarter
What is your inference after looking at these charts?
How long do you think the app honeymoon will last before the browser takes over?
Or do you believe that apps will continue to rule the roost for a really long time?
Leave a comment below to record your prediction and let’s watch this space for more!
Guy Kawasaki is in Bangalore and yesterday I had the opportunity to meet him in the tweetup at Nasscom Product Conclave. He is a very friendly person and went into great detail on the strategy he uses to market AllTop over twitter.
Now, I have great respect for him as a person and as a thought leader, but there are some things that I did not like about his talk.
But before that, here are the things that I liked:
a) Insight on into how automating your tweets can save you a lot of time and effort.
b) Stats on how tweeting the same post at different times of the day can almost double your hits.
c) Emphasis on the basic twitter principle – provide value to your followers.
Things that I would have loved to hear in the talk:
a) How to build a complete marketing strategy around twitter and other social media tools?
b) How to measure the return on investment – even though twitter is free, you spend time on it and that costs money?
c) How does twitter compare with other online marketing media in terms of value for your investment?
d) How long does it take for your twitter activity to start bearing fruit?
Things that I did not like about his talk:
a) Too much self-promotion – alltop and tweetmeme appeared over hundred times in the talk.
b) The proposed strategy of using alltop content to generate tweets seems like self-fulfilling prophecy. Makes me think if the real purpose of the talk was to talk about twitter or to make everyone in the room build alltop pages.
c) His strategy would work for twitter users like him that have a very high following ( because they are a celeb, role model etc ) but what about tweeters who have not acquired that status yet?
d) His strategy is synonymous to twitter spam – I believe that sooner or later, filtering systems will be built on twitter to filter out spam and that will be the end of this strategy.
What is your opinion of the talk? Do you agree with my assessment here – do let me know! BTW, here are some shots that I took during the tweetup:
Find all the Guy Kawasaki NASSCOM photos here!
I just came across a week old article by Stephen Waddington about how lifestreaming is dumbass and blogging is kickass. Well, I think he missed the point.
I’m no big fan of twitter or friendfeed and have been a significantly late adopter of these services, but what I do see there is a really strong value add in real-time information discovery. The way twitter has been on top of breaking news lately, I don’t see how someone can ignore this channel anymore.
Now coming to thought leadership, twitter not only forces you to speak your mind concisely, it also gets you instant reactions from people listening to you thereby engaging in a discussion – isn’t a discussion the best way to show your thought leadership?
Is twitter or friendfeed the beginning and end of lifestreaming? Certainly not. My personal belief is that lifestreaming is evolving and eventually there will be solutions that satisfy different people in different ways.
Stephen, you think your photo stream is boring as hell – try putting it in a lifeblob timeline and see how engaging it can be with relations around it. There is a lot of innovation that needs to happen and while all the lifestreaming solutions may not hold relevance for Robert Scoble or Steve Rubel, they would certainly gain prominence as all these services get better at organizing and visualizing this vast resource of information.