Before you build your product, identify a problem that it solves!

The first principle behind building a successful product is to identify a need, or a problem and provide a solution that alleviates it. The larger the number of people for which the problem exists, the larger your potential market size is and higher are the chances of your product being successful. Now, I’m not writing this post to tell you that – I’m sure you already know it and practice it to the hilt. I’m writing this post because yesterday, I had a pamphlet dropped…

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How not to name your company!

A few days ago, I was walking around in Gurgaon when I noticed the poster above. Take a closer look – do you see anything peculiar about it? Notice the bright red patch below the name of the hypermarket, telling you how to pronounce the name? Well, that is what the choice of a bad name can do to you! As I was thinking about it, here are some thoughts that came to my mind about how not to name your company: If it’s not…

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My encounter with the real Indian consumer!

It happened yesterday, and totally changed my view of the Indian consumer! I was visiting a renowned hospital in Delhi and patiently waiting in the queue for my turn, to get a new prescription for my glasses. As I looked around me, I saw this man, in an animated discussion with another man and a woman. He must have been in his mid 30s, was very smartly dressed in a Louis Philippe shirt, Blackberry trousers and shoes to match. Looking at him, I thought in…

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Three things I learnt about product management from our local shopkeeper

Today morning, I went down to the general store in our apartment and I overheard the following conversation between the shopkeeper and his supplier. I caught this discussion in the middle… Supplier: … abhi tak tumne kuch lagaya kyun nahin? ( Why haven’t you started displaying anything yet? ) Shopkeeper: Mera maal 15 tareek ke baad aayega, tab lagaunga. ( My consignment will come after 15th, then I will display. ) Supplier:  Bhai Rakhi 2 tareek ko hai, log chitthi mein behjte hain, abhi se nahin lagaoge…

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The reality behind the Forbes – Flipkart story

Well, if you looked at the title and came to read this, then you get the point – sensationalism sells! I have known the Bansals for some time now, and know a bunch of other folks at Flipkart through common networks and while I don’t know the reality more than anyone else out there, one thing I can vouch for is that they are one of the most focused teams I have ever met, with insane passion for customer delight. They have grown the company…

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How to play music in German, Spanish, Italian and 3 other languages

Photo Credit: Wikipedia Are you a music lover but don’t know how to play any instrument? Fret Not! For now you only need to know how to use “Google Translate” and you will be able to create some interesting music and tones. Just follow the steps below and enjoy your greatest musical experience:  Open “Google Translate” in a browser and copy the text below in the source window. pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk…

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Is our country moving forward or backward ( re: Ambedkar Cartoon Controversy )

The whole “Ambedkar Cartoon Controversy” got me thinking about whether we are really moving forward as a country or not. Just in case you have not seen the “dangerous” cartoon, here it is for your reference. Frankly, I don’t see anything wrong with this cartoon to deserve such attention. Images are a great teaching tool because visuals get etched in memory faster and also use the right part of the brain which normally remains grossly underutilized in all teaching methods. I must have read in…

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Know your customers!

While building a product, dealing with release pressures, it often happens that you lose sight of who your customer is. And while you may not realize, losing sight of your customer often causes the value of your product to diminish significantly and sometimes leading to catastrophic results. While building a product, I use a series of simple steps so as not to lose sight of the customer: Customer Profiles: Never start a product without defining your customer profiles. A good user profile creates a mental image…

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The slow and painful death of print media

You know that a disruptive change has happened when your default choice changes. And today we can safely say that print media has been totally disrupted by online media. As a testimonial, take a look at this newspaper clip on the left. This is not just an instance of careless copy-paste, but a reflection of the fact that the content is being produced for the online world by default, not the print media. The default has changed. The decline of print media has been very…

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When you are building a product, belief and perseverance pays

Steve Jobs has always been my idol in building great products. Lately, I have been reading a lot about his past and what I am going to share in this post are some startling patterns that became evident in the process. There are some great lessons to be learnt here. Lets rewind back to 1980s when Apple was selling the Macintosh – it was a complete stack with the microprocessor, hardware, software and applications being built by Apple and sold as one big package. In…

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