Are Indian Buyers Evolved Enough To Accept A Mobile Only Marketplace?

[Contributory article for Business Standard] India is one of the fastest growing e-commerce markets globally, and a fairly unique one too. One of the key statistics that stand out is that over 75% of Indians have a mobile device, but only 15% have access to broadband. Therefore, going by the fundamentals, it was always a mobile-first market waiting to happen, and the time has come. This year, smartphones have shown smart growth to reach over 117 million users in India and are expected to grow…

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E-Commerce Breaking Barriers

[Contributory article for Digital Market Asia, New Year Edition ] The year gone by, 2014, will always be remembered as the year that marked the arrival of e-commerce in India. The year was marked with some of the boldest moves by Indian and global players, astronomical valuations of e-commerce companies, strong growth of smartphones and mobile internet and heavy discounting to drive consumers to purchase online. Let’s get to some numbers first. The Indian e-commerce market, while still at a relatively nascent stage, is already worth…

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Did You Know Microsoft Is The Number One Smartphone Devices Maker?

Don’t blink your eyes in disbelief – you read it absolutely right! Microsoft is really the number one smartphone device maker in the world. And if that is not surprising enough, the real reason for its leadership position is Android, not the Windows Mobile operating system. And if you are still in your senses and reading this, let me also tell you that Microsoft will make more than $3.6 Billion from Android in 2013. Holy cow! What’s happening here? To understand the details, we will…

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Apple Adds A Dash Of Color With The Launch Of iPhone 5C

If you’ve always wished to own an iPhone, but could not because of the steep price, your wish has just been granted. Apple has just announced iPhone 5C, the first ever iPhone to be priced at less than USD 100. How is iPhone 5C different from iPhone 5? For starters, this is the first time I have seen Apple move away from monotones, both on the site and the colors in which the device is available. The iPhone 5C is available in Pink, Yellow, Blue…

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My Message For Bloggers Participating In BlogAdda Blog Awards

BlogAdda has launched the first ever blogger awards with the aim to find the best blogs in India, recognize and honor them. And if you haven’t heard of BlogAdda Blog Awards yet, that does qualify you as a Social Dozer. I am honored and excited to be a part of the jury panel for these awards that also includes stalwarts like Shobhaa De, Dilip Cherian, Simi Garewal, Krishna Prasad, Ashwin Sanghi, Mukul Deva,  Gayatri Iyer, Vasundhara Das, Arjun Ravi, Malishka, Jessie Paul, Karl Gomes, Shradha Sharma, Paroma Roy…

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My Analysis Of The Microsoft Nokia Deal

Microsoft Nokia deal is the hottest news in the mobile industry these days, so I decided to do my own analysis of the same. Well Planned Deal Or An Act Of Desperation? Microsoft entered into a strategic partnership with Nokia in Feb 2011 to make Windows the standard platform for Nokia smartphones. It’s been 2.5 years since then and I think this partnership gave Microsoft sufficient time to evaluate its strategy on the mobile front. So while it seems unlikely that it is an act…

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Are mobile messaging apps the new social network?

This afternoon, I was discussing the rumors of Whatsapp being acquired by Google ( now debunked ) for 1 Billion Dollars, when a strange thought crept into my mind: Are mobile messaging apps the new social network? Could they eventually lead to the demise of facebook? Is that why Google and Facebook are both desperately trying to acquire them? It might sound like a completely absurd thought, given how big and mighty Facebook is today. However, do not discount the pace of change in the online…

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