The first principle behind building a successful product is to identify a need, or a problem and provide a solution that alleviates it. The larger the number of people for which the problem exists, the larger your potential market size is and higher are the chances of your product being successful.
Now, I’m not writing this post to tell you that – I’m sure you already know it and practice it to the hilt. I’m writing this post because yesterday, I had a pamphlet dropped in my mailbox ( yes, a physical print ) that has me baffled – I can’t seem to understand who has the need for this service and what gives them the confidence to spend money on printing and distributing pamphlets.
So here is a scan of the pamphlet, and an open question for all of you – If you can think of the scenarios when someone would need this service, please drop your thoughts in the comments section.